The Interactive Guide to High-Converting Pages
A BEGO guide to building affordable websites that get results.
Start with a Singular Goal
Every effective landing page has one, and only one, objective. This focus eliminates distractions and guides your visitor to the single action you want them to take. Before you build, you must decide if you're generating a lead or converting one.
🎯 Lead Generation (Lead Gen)
Purpose: To capture visitor information, typically an email address, turning an anonymous visitor into a known prospect.
Visitor Action:
- Filling out a contact form
- Signing up for a free trial or demo
- Downloading a free report or guide
🛒 Lead Conversion
Purpose: To motivate an existing prospect to take the next step in the sales process, like making a purchase.
Visitor Action:
- Clicking through to a sales page
- Making a direct purchase
- Subscribing to a paid service
Define the Audience & Path
Once your goal is set, get laser-focused on your audience. The entire page—from headline to button text—should speak directly to their specific problems and needs. Clearly define the simple, step-by-step path they must follow to achieve their goal (and yours).